Erben Ltd, (founded in 1951 by entrepreneur Harry Erben and now part of the Berlin Packaging family) has over the years, developed & diversified to become a specialist in a range of glass, closures & machinery for the bottling and packaging industry.
We (Smurfit Westrock Atlas) received an enquiry from H Erbens Stacy Green for a drinks gift packaging solution to house two 70cl bottles of Canmore single malt Scotch whisky from the premium distillers Charles Edge London.
Our Internal Sales Co-ordinator Kelly Phipps and in-house design team worked closely with Stacy to produce two stunning whisky packaging solutions.
Recognising the value of premiumisation within the drinks industry and how packaging can influence buyer behaviour, both designs were printed using the litho printing process. Creating a Hi-Res photo-quality finish they were embellished further with the application of a matt film laminate, spot gloss UV and foil-blocking.
Although we have manufactured many premium single bottle whisky gift packaging solutions before, this project was particularly challenging, mainly due to factors involving the colouring and the artwork print file.
With an initial order of 5000 units for each design, feedback from the customer has been very positive and we hope to manufacture more types of luxury drinks packaging like this for H Erben in the future.
“Charles Edge London are a UK-owned family run business, with the single pursuit to create whisky & spirit brands renowned for their quality and authenticity, and we think that the luxury drinks gift packaging that Saxon Packaging have manufactured for Canmore reflects just that, generating brand loyalty and awareness through the power of packaging.” Stacy Green – H Erben.
To find out more about our premium drinks packaging solutions or speak to one of our team directly by calling 01502513122.