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Asda approved supplier

Case Study

ASDA approved supplier printing 2020

As part of ASDA’s commitment to providing their customers with the best value, ASDA have an Approved List of Packaging Print Suppliers, which has been in place since 2012

Asda approved

Each Approved Supplier has gone through a rigorous assessment process to ensure that only the printers with the right credentials, best capabilities and those most cost-efficient, with a proactive culture of process improvement and customer service are included.

Those selected to be on the list have a close working partnership with the ASDA Print Team and clearly understand the joint focus of consistent print, colour control, process control, continual improvement and sustainable print and material innovation, all supported by the intelligent use of technology.

ASDA review and refresh the ASDA Approved Printer list each year, ensuring that only those on top of their game make it on to the list.

Atlas Packaging are proud to be a member of this select group of Packaging Printers and we are committed to delivering excellence in Customer Service and Product Quality at highly competitive prices.

A sign of quality

We have been an approved supplier to Asda for almost ten years which demonstrates our ability to produce high quality packaging with print finishes that have to be within the supermarket’s tight tolerance range on each job we deliver.

Asda approved packaging 

We make a range of Asda own brand packaging from glued trays through to Shelf Ready Packaging (SRP) for suppliers of cheese, coleslaw, toiletries , tableware and chocolate.

ColorCert approved with X-Rite

To ensure that we deliver a consistently high standard of printing we use X-Rite software and equipment which is also used by Asda to guarantee that the required colour tolerances are met each and every time.


When the inks are prepared at our in-house ink kitchen our skilled team use Spectrophotometers which are described by X-Rite as: “Colour measurement instruments that capture what we refer to as the DNA of colour – spectral values. As part of a successful colour control program, colour professionals use this data to specify, communicate, and monitor colour accuracy throughout production.”

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