Egg-ceptional Easter Gift Box
When Atlas Packaging’s production staff clocked off from their shifts ahead of the Easter long weekend they were treated to a gift box of chocolate and Prosecco. But for even these experienced cardboard box makers and printers they were amazed by the look of what simply was a box for staff.
The packaging featured hand drawn images by Petroc student Brooke Reay who had been on an industry insight visit with the company. Atlas Managing Director Jason Sharman said:
“Brooke’s ideas have been the inspiration for the overall design as she has shown a real flair for art and creativity. Her lovely hand drawn concepts for this box are beautiful and we’d like to wish her every success in her future endeavours.”
Brooke is Autistic with the visit having been organised by Waymakers Devon as its founder Alex Kelly explains:
“Brooke’s insight visit gave her a real taste of the function and importance of art and design in industry. As a result, it was instrumental in helping her make choices about her next steps: it wasn’t just a great opportunity, but also a real achievement, especially for someone who might typically find accessing new environments quite challenging. We were thrilled to be able to build the bridge between a deserving client and a supportive local business: thank you, Atlas Packaging.”
Providing a goodie box at Christmas and Easter has become something of a tradition for one of the UK’s leading independent cardboard packaging companies. On the last working day before Christmas the staff leave with a Riverford organic veg box from Devon as well as Somerset cheese and wine.
This year for Easter the gift box contained Prosecco but also hand made choclolate from Bideford. Fancy Something Sweet created an egg with a happy Easter message written upon it.
As Phil Sweetland, Operations Director at Atlas Packaging explains, they wanted to do their best for another local business:
“Fancy Something Sweet had to temporarily close its shop in Mill Street in Bideford because of the lockdown restrictions. So as we wanted to provide our staff with a bespoke Easter egg it made great sense to have this made locally and to support a firm which has had its trade restricted at this time. We’re delighted with the chocolate egg.”
The designs by Brooke Reay were able to be reproduced exactly as if she had drawn them on the box itself by using digital print. Atlas Packaging has a range of printing options for creating packaging from 500 boxes through to 500,000 or more.
For the staff gift box digital print was the best option as it suits smaller print runs as well as recreating the hand drawn illustrations clearly. The structure of the pack is based upon existing designs from Atlas’s structural design team based in Barnstaple. The box contains hidden features inside which holds the chocolate and a bottle securely in place without the need for a sheet of acetate to display the products.
It’s been an extremely busy time for the team at the packaging company who have expanded by taking on extra staff and purchasing additional production machines.