03. Design guides
Custom made designs or FEFCO standard packaging?
FEFCO is the name for the corrugated cardboard industry’s standard range of box types. A PDF of the FEFCO guide can be downloaded here which shows all the standard packaging sizes. The question is, though, would it be more cost effective to create a custom made packaging design which perfectly fits your product or buy a standard size box and use something to fill the void space?
Pros and cons of custom made versus standard packaging
Having packaging custom made can make the best use of the raw materials by reducing waste and using less cardboard to begin with. For example we worked with Kinder Chocolate to rationalise their SRP packaging. As a result we were able to produce the tray and detachable hood from one complete sheet of cardboard rather than two. We also printed direct on to the cardboard instead of on to a separate sheet of paper (that is then glued to the board).
Custom made packaging also allows innovative techniques to hold the product securely using cardboard as well as creating hinges and carrying options if required. However, a bespoke cutting tool is needed as well as allowing time for the structural design process. But while the upfront costs may be higher for custom made, there will be savings from that point onwards as less cardboard is needed