Replacing shrink wrap with a box
Atlas Packaging were tasked to develop bespoke outer box packaging for the Korev, Proper Job and Tribute brands from St Austell Brewery. The Cornish beer makers wanted to reduce as much plastic as possible from their packaging and so we created a solution that cut plastic out of the process completely.
St Austell were delivering their bottles on trays with the product shrink wrapped in plastic film enabling the drink to be seen through the wrapping but unable to be recycled. We created two versions of a fully enclosed Flexo printed corrugated cardboard box which enabled their brand imagery to really stand out with up to a six colour print on our CUIR printer. The Shelf Ready box also has perforations that allows the top of the box to be removed quickly and easily in order for the box to be placed directly on to the supermarket shelf.
The boxes are made from sustainable cardboard and are 100% recyclable. It was a win for the company as it saved money and helped meet their own environmental ambitions.