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Cosmetics packaging that's the Bomb!

Fun but not flimsy

Cosmetics packaging is more than just a box for a product, this is an industry that needs stand out cardboard packaging to make an instant impact. And so this was the challenge that was set for the design team at Atlas Packaging. They needed to create an eye catching product that would hold a couple of bath bombs for Bomb Cosmetics. This project, though, presented a double difficulty. The bath bombs needed to be held in place by the outer packaging so they could be seen clearly. But the cardboard also needed to be as thin as possible so the structural design had to be of the highest quality.

The solution

The structural design team created a sensational piece of packaging. Working closely with the Atlas graphics team, they turned the packaging into a Unicorn face complete with a horn and the bath bombs as eyes. As part of the challenge was to make the product stand out on the shelves the design departments produced an outstanding and eye catching product. Using ultra thin corrugated cardboard for a delicate feel to the packaging, the production team were able to Flexo print direct on to the cardboard even at this level of thinness. The result was a beautiful piece of packaging that would look inviting for online shoppers as well as on the shelves of concessions and independence stores.

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